GIII, ANDREW MARC

ALL ROADS TRAVELED

Campaigns

DMA United served as Agency of Record for renowned outerwear brand Andrew Marc for 4 seasons. Modernizing the brand’s voice, DMA United created a personality based communication platform titled All Roads Traveled, that served as a storytelling vehicle and spoke to the brands breadth of product and audience. All Roads Traveled aligned product with an individual’s personal story, creating context and connectivity. The platform provided coordinated content between owned, earned and paid media, uniting the brand’s consumer outreach. Additionally All Roads Traveled celebrated the brand’s 40 year anniversary by presenting personalities who grew up with the brand as well as those new to discover it.